Founder decisions

4 Traits of a Great Workplace

One of the main business challenges today is how do you create an environment where people are intrinsically motivated to succeed. As described by Robert Levering, co-founder of Great Place to Work ,

4 Traits of a Great Workplace
Illustration · Deimar Gutiérrez


Your best people walk out the door, not for more money, but for a better place to work. You've seen the data: a great workplace isn't just a perk; it's a performance engine. Robert Levering, who co-founded Great Place to Work, defined it simply: "A great place to work is one in which you trust the people you work for, have pride in what you do, and enjoy the people you work with."

Hay Group found Fortune’s “America’s Most Admired Companies” saw 50% higher stock appreciation after adopting pro-employee policies. That same study showed highly engaged employees were 50% more likely to exceed expectations. Rob Goffee and Gareth Jones, Harvard Business Review, 2013, confirmed it: engaged teams beat disengaged ones by 54% in retention, 89% in customer satisfaction, and four times in revenue growth. These aren’t soft numbers. They hit your P&L.

Related post: Why Employees Quit Their Job

You build that kind of workplace, one where employees trust you, feel proud, and enjoy their colleagues, by focusing on four core areas. Your organization achieves its goals when people give their best, every day, in an environment of collaboration and trust.

1. Embrace diversity and let people be themselves

You want teams that *see* problems from every angle. That means hiring beyond surface