About Deimar

I'm the CFO most founders should have hired three years earlier.

Virtual CFO and operator. I run finance and operations for foreign-owned startups — the kind that need someone in the chair before they can afford a full-time CFO, and want someone who's been on the operating side, not just the spreadsheet side.

Real Estate Software Mining Multi-country finance leadership Writing since 2011

How I got here

The long way around.

I came up on the operating side first — running pieces of businesses across three industries before the finance title fit. That's why the writing here doesn't read like a CFO blog. The numbers are downstream of the people, the cadence, and the calls a founder is making at 6 PM on a Thursday.

Most of my work is for foreign-owned companies operating in the US: helping owners who live in another country trust the numbers they're seeing, build the cadence to run the business without flying in monthly, and avoid the unit-economics traps that don't show up until quarter three.

I write here to think clearly. The essays are field notes — what actually happens, written down before I forget. If you find any of them useful, that's the second-best outcome. The first is that I notice the pattern earlier next time.

Services

Beyond the writing.

Virtual CFO & decision support
Cadence design, budget and cash flow, executive decision support — embedded, not pitched.
Finance & analytics modeling
Project models, valuations, investment memos, strategic financial planning.
Pitch & investor materials
Decks, diligence prep, capital strategy.
Discuss a project ↗

What I’m building

Tools, not threads.

Two products built from the same operating reality the blog is about. If you’ve got the problem, try the tool.

QodFlow

Stop answering “what’s the status?”

Job status for service teams — without the meetings.

See how it works ↗

Proof, not promises

What clients say.

A++++ CFO / data analyst. A man of integrity and exceptionally thorough.
— Serial Entrepreneur · US
Outstanding professionalism in financing and very easy to work with.
— Business Services · FL