What three things does effective networking require?

A goal — knowing why you are there — a plan for how, when, and where to meet people, and a pitch ready in 30 seconds.

What four questions should a networking pitch answer?

What do you do, what problem do you solve, how is your product different, and why should anyone care.

How-to Develop Your Network To Grow Your Business

You’ve seen it happen: a competitor lands a key client, or a peer secures funding, not just from a great product, but from a well-placed introduction. The idea that everyone is connected by 'six degrees' feels quaint now.

Social networks have shrunk that distance, making the right connection feel just a few clicks away. But for a founder, that proximity doesn’t guarantee a deal. It only means the opportunity is closer. The real work is building the bridge.

To network effectively, you need:

1. A Goal

What's the point? Are you chasing new customers, building your company's reputation, attracting investors, or uncovering new opportunities? Don't just show up to an event; know why you're there.

Related article: Are You S.M.A.R.T When Setting Goals?

2. A Plan

How will you get there? Map out the how, when, where, and what tools you’ll use to meet new people. Research the events you’ll attend. Decide which social platforms best showcase your work.

3. A Pitch

Always be ready to explain your business, simply and clearly. You might get only 30 seconds to hook a new customer or investor.

A strong pitch answers four questions: What do you do? What problem do you solve? How is your product or service different? Why should anyone care?

Related article: Dressed to pitch: Guide for a successful business pitch

Networking is about people, not transactions. That’s why you need to sharpen your own approach and attitude to make those connections count.

To be great at networking, you must be:

Helpful: Reciprocity drives real networks. The more you give, the more you get. Find out what your network needs. What can you do for them? Then, do it. People remember genuine help. That presence in their mind often translates into referrals for your business.
Grateful: ‘Push and pull’ might open doors, but ‘Thank you’ opens more. When you show appreciation, people are more likely to help again. Be grateful for every connection you make and for anyone who assists your company.
Friendly: Networking isn’t just about you. When you meet someone, focus on them. Learn about their work, their challenges. That makes it easier to offer help and set up a second conversation. Never feel inferior. You’re proving you belong in their network, because you have as much to share as you do to gain.
Communicative: Networking isn’t just chasing new contacts. You need to keep your existing network updated on your work. Share your knowledge. Educate people about your passion, your industry, your projects, and your company. The more they know, the more they can tell others about your business. Take a minute or two to call or email someone you haven’t spoken to recently. Let them know you care.
Social: Use online platforms to stay in touch with people, both online and off. Linkedin, Facebook, Twitter, and Google + are strong tools for building your personal brand. Identify influential figures in your industry and figure out how to reach them. Remember, you’re likely only a few connections away from someone who could be a significant asset. Be careful what you share; your personal brand is your business. Attend industry events and parties. Many deals don’t close inside an office.