Operations

Environmental Standards Without the Cost Hit

Your customers want you to care about the environment. Your margin wants you to spend less. In a print shop, those two pull the same direction.

Environmental Standards Without the Cost Hit
Illustration · Deimar Gutiérrez

Cutting waste and cutting cost are the same project more often than not. A print shop shows it plainly. Paper, ink, and power are the three biggest line items, and each one has a greener option that also runs cheaper. Elanders, a digital printer, built its name on that overlap. It ran the ISO 14000 environmental process and won green-manufacturing recognition for it. The badge is not the point. The point is that the savings and the standard came from the same decisions.

Paper

Start with what you buy and how you use it. Print internal documents double-sided. Cut packaging and postage where you can. Shred sensitive pages, then recycle them. None of this is dramatic. All of it compounds.

Then buy recycled stock. Look for Forest Stewardship Council certification. Recycled paper saves water and energy against virgin pulp, and the gap is large. Modern recycled stock also looks and feels like virgin fiber, and its price has fallen. If you ruled it out years ago, price it again. Check the actual content, though. A "recycled" label can still hide mostly virgin pulp. The National Association of Paper Merchants logo certifies that most of the fiber is recycled.

Cartridges recycle too. Refill them or sell them to a recycler. It trims the supply budget and keeps plastic out of landfill.

Ink

Vegetable-oil inks beat petroleum inks on two fronts. They release fewer volatile organic compounds, so the air in the shop stays cleaner. Soy ink also spreads further than petroleum ink, so you buy less to cover the same run. Newspapers switched to it years ago for that reason. Elanders uses the ISO 14000 ink family, which lowers energy, material, and shipping cost at once.

Power and hardware

Computers waste power when nobody watches them. Turn on power management so idle machines draw less. Set monitors to switch off after a few minutes away. Have staff shut down at day's end. That saves energy and stretches hardware life.

When you upgrade, donate working machines to a local charity and recycle the rest. Keyboards, monitors, and mice usually carry over to the new units. Send training material by email instead of printing stacks of it.

Suppliers and the building

Push the standard upstream. You picked recycled paper and cleaner ink. Now ask your waste contractor for a zero-landfill commitment. Vetting suppliers on this is harder than it sounds, and worth the time.

The building is the long game. Renewable-energy suppliers, rooftop solar, better wall and ceiling insulation, a geothermal heat pump. Each one cuts the draw on your heating and power while the doors are open. For the mechanics of the room itself, see the science behind a great workspace. For the wider case, see the shift to an eco-friendly business.

The smallest artifact of all is one line in your email signature asking the reader not to print the message. It costs nothing. It tells every client and regulator where the company stands, and it reminds your own staff every time they hit send.