
The OKR nobody could remember on Friday
Forty-seven objectives, two hundred and ten key results, one quarterly off-site. Nobody could name their own KR a week later. The system was working as designed.
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38 posts

Forty-seven objectives, two hundred and ten key results, one quarterly off-site. Nobody could name their own KR a week later. The system was working as designed.

The customer who pays the most has leverage to shape your roadmap. Building what they ask doesn't win the next 200 buyers.

A forecast built as a best-estimate becomes a commitment the moment it leaves the spreadsheet. Three warning signs the conversion has already happened.

Learn strategies to effectively position your brand for success in competitive markets. Strategies for Effective Brand Positioning in Competitive Markets In today's competitive landscape, where every

How Technology is Changing the Business Landscape The founder of a 12-person marketing agency in Medellín, let's call her Sofia, stared at her monthly payroll. It hit $50,000 this month.

Learn how to set the right prices for your products or services using consumer psychology How to Set the Right Prices for Your Products or Services Using Consumer Psychology Setting the proper rates

Your marketing budget feels tight, but the competition's ads seem to hit harder, more often. You wonder if they've found a secret lever. They might have.

Your best salesperson just quit. She’s moving to a fully remote company, and you’re still trying to figure out how to run a hybrid team from your office in Medellín.

Every founder knows the grind of a crowded market. You're fighting for attention, for a sliver of mindshare. How do you cut through the noise when everyone else is shouting?

You're staring at the spreadsheet, trying to set a price for your new service. The instinct is to go low, to grab market share, to make the phone ring.

You're at the kitchen table, coffee cooling, staring at the numbers. You started this business for a reason—maybe for freedom, maybe for a bigger paycheck.

The next time you chase a quick win, ask yourself: what are you actually giving up? Short-term thinking: the hidden cost to your business We want everything now.

Budgeting is essential for any business, but it can be overwhelming. By following these tips and techniques, you can create a successful budget for your business. According to a study by Fundera,

Learn how businesses are using innovative personalization strategies to improve customer satisfaction and drive sales. Boost Your Business Success with Innovative Personalization Personalization has

You’ve seen it happen. A competitor slashes prices, or maybe you've considered it yourself, hoping to grab more market share. It feels like a quick win. It’s not. It’s a trap.

Technology only generates temporary competitive advantage, yet companies invest more time and money in it than in human talent. You just signed off on the new CRM. Six figures, maybe more.

Traditional marketing is obsolete. To develop an effective marketing strategy you must understand how the brains of consumers make decisions. Traditional marketing asks the consumer what they want,

A blog without traffic does not generate conversation, without it, there is no business. A blog is a marketing asset for your business. Used properly, it can be a source of qualified organic traffic,

You've built a business from scratch. Now, the phone rings more, orders stack up, and your team scrambles to keep pace. But what happens when that growth feels less like a win and more like a trap?

If giving means doing the “right thing," then doing the right thing offers practical rewards. But it’s not just a nice sentiment. For your business, giving…

Learn how to grow your business, the challenges that you can find, and how to face them. Own a new business? Congratulations! It’s probably a good bet that you and many of the entrepreneurs reading

You just closed the books on your best month yet. Maybe you hit $80K in revenue, or finally hired that fifth team member. But then you look at the bank…

Why outsourcing could save your business. The global market size of the outsourced services industry was worth $82.9 billion in revenue in 2013. Outsourcing is big business, and one of the key trends

Only if we can create value for our employees, we can delight our customers. Customers are very important to an organization. The main objective of the company is to create different shared values

Strategic planning concentrates the energy and resources of the organization towards common goals. What’s your business strategic plan for growth? If you’re not sure how to answer, then odds are your

From 2002 to 2008, as the economy buckled, professors Barbara Bird and J. Robert Baum tracked a group of business owners. They wanted to know why some SMEs survived the recession while others folded.

Women outpace men when it comes to using social media. Therefore, companies must have a differentiated strategy to engage them. According to the Pew Research Center , women outpace men by at least 8

Making good decisions about what clients and prospects to take on is critical to your long-term success. Companies that got a clear definition of their ideal clients also got an effective

Although clients are the most important for a company, not all of them drive your business growth, on the contrary, they hinder it. When companies fail to market their products and services

Using your own products and services is one of the most effective ways for businesses to obtain constantly new insights. Imagine what would you think if you found out that Time Cook uses a Galaxy S4?

The colors used by a company, to identify itself to the public, can manipulate how people associate characteristics with their products and services. People generate a quick image of others they just

You've sat at a restaurant table, menu in hand, and felt the subtle pull. A dish description catches your eye, a price seems to vanish.

Being a good negotiator is not about closing as many deals as possible, it’s about closing the best deal and saying no when your BATNA allows you to do better. Not every negotiation concludes with an

Our ability to attract customers, through recognition and product or service development on a specific niche is reflected in our capacity to generate higher revenues. Since small and fresh businesses

Sometimes during a strategic meeting, our projects are deferred or delayed to another session, because we cannot get enough support. Regardless of the colossal work behind your presentation, solid

You're locked in a market fight, pushing for every inch of margin. It feels like the only way to win is to outmaneuver the competition.

You're sitting at your kitchen table, staring at the numbers. Revenue looks good, but the bank account feels tight. You're not alone.

Let's face it people love free stuff and here is how to do it effectively without hurting your business. There are a lot of discussions about whether you should or not give away free stuff. However,