The OKR nobody could remember on Friday
Forty-seven objectives, two hundred and ten key results, one quarterly off-site. Nobody could name their own KR a week later. The system was working as designed.
Angle
Strategy
38 posts
Your biggest customer is teaching you the wrong product
The customer who pays the most has leverage to shape your roadmap. Building what they ask doesn't win the next 200 buyers.
The Forecast Meeting
A forecast built as a best-estimate becomes a commitment the moment it leaves the spreadsheet. Three warning signs the conversion has already happened.
Strategies for Effective Brand Positioning in Competitive Markets
Learn strategies to effectively position your brand for success in competitive markets. Strategies for Effective Brand Positioning in Competitive Markets In today's competitive landscape, where every
The Future of Work: Technology's Impact on the Business Landscape
How Technology is Changing the Business Landscape The founder of a 12-person marketing agency in Medellín, let's call her Sofia, stared at her monthly payroll. It hit $50,000 this month.
Maximize Your Profits with Pricing Psychology
Learn how to set the right prices for your products or services using consumer psychology How to Set the Right Prices for Your Products or Services Using Consumer Psychology Setting the proper rates
AI in Marketing: Opportunities and Challenges
Your marketing budget feels tight, but the competition's ads seem to hit harder, more often. You wonder if they've found a secret lever. They might have.
The Role of Digital Leadership in Today's Corporate Landscape
Your best salesperson just quit. She’s moving to a fully remote company, and you’re still trying to figure out how to run a hybrid team from your office in Medellín.
Telling Your Brand's Story: Tips and Strategies
Every founder knows the grind of a crowded market. You're fighting for attention, for a sliver of mindshare. How do you cut through the noise when everyone else is shouting?
Pricing for Success: How Psychology Can Help You Set Higher Prices
You're staring at the spreadsheet, trying to set a price for your new service. The instinct is to go low, to grab market share, to make the phone ring.
Why Passion and Purpose are Vital to Business Success
You're at the kitchen table, coffee cooling, staring at the numbers. You started this business for a reason—maybe for freedom, maybe for a bigger paycheck.
86% of People Are Stuck in Short-Term Thinking: Here's How to
The next time you chase a quick win, ask yourself: what are you actually giving up? Short-term thinking: the hidden cost to your business We want everything now.
How to Create a Successful Business Budget
Budgeting is essential for any business, but it can be overwhelming. By following these tips and techniques, you can create a successful budget for your business. According to a study by Fundera,
Innovative Personalization Strategies for Businesses
Learn how businesses are using innovative personalization strategies to improve customer satisfaction and drive sales. Boost Your Business Success with Innovative Personalization Personalization has
6 Rules to Stop Competing On Price
You’ve seen it happen. A competitor slashes prices, or maybe you've considered it yourself, hoping to grab more market share. It feels like a quick win. It’s not. It’s a trap.
3 Reasons Why Innovative Companies Focus On People
Technology only generates temporary competitive advantage, yet companies invest more time and money in it than in human talent. You just signed off on the new CRM. Six figures, maybe more.
6 Ways Neuromarketing Encourages You To Buy More
Traditional marketing is obsolete. To develop an effective marketing strategy you must understand how the brains of consumers make decisions. Traditional marketing asks the consumer what they want,
9 Easy Hacks to Boost your Website Traffic
A blog without traffic does not generate conversation, without it, there is no business. A blog is a marketing asset for your business. Used properly, it can be a source of qualified organic traffic,
Easing Your Company into the Next Stages of Growth
You've built a business from scratch. Now, the phone rings more, orders stack up, and your team scrambles to keep pace. But what happens when that growth feels less like a win and more like a trap?
How Corporate Volunteering Boost Workplace Productivity
If giving means doing the “right thing," then doing the right thing offers practical rewards. But it’s not just a nice sentiment. For your business, giving…
Tips to Tackle the Difficulties of Scaling your Business
Learn how to grow your business, the challenges that you can find, and how to face them. Own a new business? Congratulations! It’s probably a good bet that you and many of the entrepreneurs reading
Securing the Financial Future of Your Business
You just closed the books on your best month yet. Maybe you hit $80K in revenue, or finally hired that fifth team member. But then you look at the bank…
Global Business Outsourcing (Infographic)
Why outsourcing could save your business. The global market size of the outsourced services industry was worth $82.9 billion in revenue in 2013. Outsourcing is big business, and one of the key trends
Your Employees Go First
Only if we can create value for our employees, we can delight our customers. Customers are very important to an organization. The main objective of the company is to create different shared values
Why You Need a Strategic Plan?
Strategic planning concentrates the energy and resources of the organization towards common goals. What’s your business strategic plan for growth? If you’re not sure how to answer, then odds are your
Intuition - The Key to Business Success in Tough Times
From 2002 to 2008, as the economy buckled, professors Barbara Bird and J. Robert Baum tracked a group of business owners. They wanted to know why some SMEs survived the recession while others folded.
How to Engage & Market to Women on Social Media
Women outpace men when it comes to using social media. Therefore, companies must have a differentiated strategy to engage them. According to the Pew Research Center , women outpace men by at least 8
Defining Your Ideal Client Profile
Making good decisions about what clients and prospects to take on is critical to your long-term success. Companies that got a clear definition of their ideal clients also got an effective
Strategies to Attract High-Value Clients
Although clients are the most important for a company, not all of them drive your business growth, on the contrary, they hinder it. When companies fail to market their products and services
You Have To Be Your Own Best Customer
Using your own products and services is one of the most effective ways for businesses to obtain constantly new insights. Imagine what would you think if you found out that Time Cook uses a Galaxy S4?
Using Colors To Give Personality To Your Brand Or Company
The colors used by a company, to identify itself to the public, can manipulate how people associate characteristics with their products and services. People generate a quick image of others they just
2 Restaurant Tricks that Will Boost your Business Sales
You've sat at a restaurant table, menu in hand, and felt the subtle pull. A dish description catches your eye, a price seems to vanish.
You Can Do Better If You Know Your BATNA
Being a good negotiator is not about closing as many deals as possible, it’s about closing the best deal and saying no when your BATNA allows you to do better. Not every negotiation concludes with an
How to Attract Customers
Our ability to attract customers, through recognition and product or service development on a specific niche is reflected in our capacity to generate higher revenues. Since small and fresh businesses
Why you must meet your "Enemy" before & strategic meeting?
Sometimes during a strategic meeting, our projects are deferred or delayed to another session, because we cannot get enough support. Regardless of the colossal work behind your presentation, solid
Consider Your Alternatives before Fighting For a Niche
You're locked in a market fight, pushing for every inch of margin. It feels like the only way to win is to outmaneuver the competition.
Setting your 1 Million Pricing Strategy
You're sitting at your kitchen table, staring at the numbers. Revenue looks good, but the bank account feels tight. You're not alone.
How to Give Away "FREE" Stuff To Build Your Business
Let's face it people love free stuff and here is how to do it effectively without hurting your business. There are a lot of discussions about whether you should or not give away free stuff. However,