The pipeline that was seventy percent won at twenty percent probability
Every deal on the board was marked 'commit.' Two-thirds of them slipped. The CRM was a wish list with a forecast column.
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The discount that compounded into a business model
Every deal closed with twenty percent off. Two years later, the list price was a fiction nobody believed and the company couldn't raise without renegotiating.
Your biggest customer is teaching you the wrong product
The customer who pays the most has leverage to shape your roadmap. Building what they ask doesn't win the next 200 buyers.
The Proposal Didn't Lose the Deal
Sales teams review lost deals by inspecting the proposal. That's the wrong artifact. The deal died earlier, and the proposal just recorded the time of death.
Structuring and Running a Successful Online Sales Company
You're staring at the sales dashboard, the blue light from your laptop screen reflecting in your cold coffee. Another month, another $50,000 in revenue, but the conversion rate still sits at 1.8%.
Personalizing Business Interactions for Success
Discover how personal connections can enhance business relationships and lead to greater success. The Power of Personal Connection in Business In business, knowing who you're addressing can make all
6 Rules to Stop Competing On Price
You’ve seen it happen. A competitor slashes prices, or maybe you've considered it yourself, hoping to grab more market share. It feels like a quick win. It’s not. It’s a trap.
4 Neuromarketing Strategies You Can Implement Today
As entrepreneurs, we are constantly selling ideas, products, and services. However, selling is not something in which we all excel. Fortunately, neuromarketing can help you be more effective in this
6 Ways Neuromarketing Encourages You To Buy More
Traditional marketing is obsolete. To develop an effective marketing strategy you must understand how the brains of consumers make decisions. Traditional marketing asks the consumer what they want,
5 Keys to Effective Storytelling
Effective storytelling will get the user to focus on your story, and your message, above the noise and information overload. Keep in mind the following figures: In the last 30 years, mankind has
You Have To Be Your Own Best Customer
Using your own products and services is one of the most effective ways for businesses to obtain constantly new insights. Imagine what would you think if you found out that Time Cook uses a Galaxy S4?
2 Restaurant Tricks that Will Boost your Business Sales
You've sat at a restaurant table, menu in hand, and felt the subtle pull. A dish description catches your eye, a price seems to vanish.
Finding The Right Customers For Your Business
The quality of our customers not only determines the success of our companies but is also one of the main reasons why new businesses fail. Basically, customers mean everything to a company . Whether
How to Attract Customers
Our ability to attract customers, through recognition and product or service development on a specific niche is reflected in our capacity to generate higher revenues. Since small and fresh businesses
Setting your 1 Million Pricing Strategy
You're sitting at your kitchen table, staring at the numbers. Revenue looks good, but the bank account feels tight. You're not alone.
How to Give Away "FREE" Stuff To Build Your Business
Let's face it people love free stuff and here is how to do it effectively without hurting your business. There are a lot of discussions about whether you should or not give away free stuff. However,