
Three Customer Concentrations
Everyone watches the 48%-of-revenue logo. The two concentrations that quietly sink companies never show up on the board report at all.
Angle
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Everyone watches the 48%-of-revenue logo. The two concentrations that quietly sink companies never show up on the board report at all.

If you vanished for six months, who runs the company? Most founders can't answer, and the cost is daily, not disaster.

Production revenue ran on a service nobody could fix. The contractor who built it had quit three years earlier and replied to email when he felt like it.

One logo was 42% of revenue. The slide said 'enterprise customers,' plural. The investor asked the number anyway, fifteen minutes in.