Eighty-six integrations, four that work
The site claimed eighty-six integrations. Four actually worked. Buyers found the gap on the second sales call and stopped trusting the rest of the pitch.
Angle
Positioning
3 posts
Category creation is usually vanity
They named the category, ranked first for the term, and the term drew eighty searches a month. The category existed in the deck and nowhere else.
The persona you invented to explain a slow quarter
Pipeline was light, so marketing introduced a new ICP. The new ICP didn't exist. The deck had a name for it anyway.