The Funnel Stage Nobody Owned
Your marketer is paid on leads and your reps on closed deals. Nobody is paid to make the first call, so the leads in between go stale. Who should own it.
Angle
Ownership
2 posts
Don't Ship an Integration You Can't Assign
Engineering built it. Sales sold it. Product never tracked it. When it broke in production, the question 'who owns this' produced four hours of silence.