The vanity metric on the homepage
'Trusted by 12,000 teams.' Half of those teams were free users who logged in once. The number was technically accurate and strategically useless.
Angle
Marketing
7 posts
The case study customer who churned
Their logo was on the homepage. Their quote was in the deck. They had canceled six weeks before the marketing team noticed.
The viral spike that taught the wrong lesson
Forty thousand signups in a weekend. Six weeks later, retention was the same as before the spike. The lesson wasn't what the chart said.
Top Trends and Innovations in Digital Advertising and Content
Your marketing budget feels like a moving target. Every year, new platforms and tools promise to cut through the noise, but which ones actually deliver?
9 Easy Hacks to Boost your Website Traffic
A blog without traffic does not generate conversation, without it, there is no business. A blog is a marketing asset for your business. Used properly, it can be a source of qualified organic traffic,
What You Need To Know About Internet Defamation (Infographic)
A bad review can gut a small business. You see the comment online, maybe a customer posts it, and suddenly your phone stops ringing.
How to Engage & Market to Women on Social Media
Women outpace men when it comes to using social media. Therefore, companies must have a differentiated strategy to engage them. According to the Pew Research Center , women outpace men by at least 8