
How a Promotion Killed a Function
She was marketing's best IC. Eight months after the VP promotion, the function had stopped shipping. Why the IC-to-manager step fails so often.
Angle
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She was marketing's best IC. Eight months after the VP promotion, the function had stopped shipping. Why the IC-to-manager step fails so often.

Weekly thirty-minute slots with seven directs for two years. The first month I deleted them, nobody noticed. The second month, the team got faster.

Thirty minutes a week for eighteen months, opening with the Q3 rollout. The manager had built a standing meeting that wasn't management.

The title was real. The headcount under her was zero. She'd been promoted to run a function she was the only person inside of.

Forty-seven reviews. Forty-three 'meets,' four 'exceeds,' zero 'below.' The cycle was a calibration exercise that had stopped calibrating.

Sixty days of check-ins and three signed documents produced an outcome the team called on day one. The plan wasn't improvement — it was a record for the file.

He was the strongest engineer on the team. You made him a manager. Six months later he's unhappy, the team is slower, and you've got a tier-three manager.

He gave the same person the same feedback for fourteen months. The team learned that consequences were a rumor.

A new hire who stops asking questions in week three isn't adapted. They've started running the math on leaving.