Don't Build a Waitlist You Can't Nurture
18,000 signups. One launch email nine months later. 4% converted. The waitlist had been a marketing trophy, not a sales pipeline.
Angle
Conversion
2 posts
Put More Friction in Your Free Trial
Signups up forty percent, conversion down sixty: the trial worked perfectly for people who would never pay. A trial is a selector, not a funnel widget.