Effective Techniques to Boost Your Creativity
Creativity allows us to generate ideas, alternatives, or opportunities that may be useful in solving problems, and in the expression of our thoughts and values to the world. Here are some simple
Maria, an owner I coached, stared at her whiteboard. Her sales team missed their $50K target again last month. She knew the market shifted, but her usual tactics felt like hitting a wall. You’ve been there: the problem isn’t just what to do, but how to even think differently about it. What if creativity wasn’t a spark, but a switch you could flip?
1. Problem Reversal
Think of Yin and Yang. They aren’t just opposites; they’re interdependent forces that create a dynamic system. Creativity often emerges from this interplay. Lao-tzu put it simply: “To lead, one must follow.”
Say you want to boost sales and deliver top-tier customer service. Instead of brainstorming ‘good service,’ ask: What makes terrible service? How could you actively decrease sales? Why do people not buy? This inversion forces new angles.
The method:
- State your problem in reverse. Turn a positive goal into a negative one.
- Define what something isn’t.
- Pinpoint what everyone else avoids.
- Ask: “What if?”
- Shift your perspective’s direction or location.
- Flip results: turn defeat into victory, or victory into defeat.
2. The “Six Hats”
You metaphorically (or literally) put on a hat to shift your thinking state.
The six hats:
- White Hat | Information: What data do we have? Just the facts and figures.
- Red Hat | Emotions: What's your gut feeling? No need to justify it.
- Black Hat | Judgment and Caution: Where are the flaws? Why won't this work with our current system or experience?
- Yellow Hat | Positive Judgment: Why *will* this work? What benefits does it offer?
- Green Hat | Creativity: What are the alternatives? Propose new ideas, provocations, changes.
- Blue Hat | Thinking about Thinking: This hat manages the process itself. It looks at *how* you're thinking, not just *what* you're thinking.
This method helps teams separate ego from performance. Everyone explores without fear of judgment because they’re all wearing the same hat at the same time. It encourages parallel, full-spectrum thinking.
3. Random input
Our minds often get stuck in familiar patterns. When you try to generate a creative idea, you might just cycle through the same thoughts, hitting a wall.
This technique forces a shift. You introduce a random word or image — something completely out of context — then associate it with your problem. This process creates a new frame for your thinking. It demands you rethink assumptions and change your reasoning, which sparks new creative pathways.
Random inputs work best with nouns or images. The goal is pure chance: don’t choose the word. Use the first one you find.
Some ways to pick a random word:
- Open a dictionary to any page. Pick a word, then try to solve your problem using it. List the connections.
- Create your own list of 60 words. Use the seconds or minutes on your watch to select one.
- Use an online random word generator.
- Write words on slips of paper, put them in a bag, and pull one out with your eyes closed. You can also use small objects or images.
4. Ideatoons
Architects created this technique, so they call the process ‘Blueprint’:
- Break your challenge into its core attributes.
- Write each attribute on a separate index card.
- On the back of each card, draw a graphic symbol or sketch representing that attribute.
- Flip the cards to show the graphic symbols. Mix and match them to provoke new ideas.
- Look for ideas and thoughts that link back to your original challenge.
- If you get stuck, add more attributes and symbols. Or, start fresh with a new set of cards.




